The Essentials of Sales Funnel Marketing
When it comes to generating highly qualified and pre-sold prospective clients every small business need a sales funnel marketing system, which insures their survival, especially in this kind of economy. One must first understand the what the major components of a sales funnel are… First, you must have a high quality offer, which is targeted to a hungry audience. Secondly, it is important to entice your prospect into your mouse trap. If no one is engaging you, you have no hope of truly filling your sales funnel properly.
This is why it is important to understand your prospects greatest problem and provide them an easy free solution through your sales funnel marketing system. This might be in the form of a whitepaper, training webinar or some other kind of loss leader. However, it has to be valuable enough to get as many prospect to opt-in to your marketing funnel as possible. If you’re not experiencing double digit conversion then one of two things is happening… Either you’re not driving enough traffic or your offer sucks!
A great free offer to engage and acquire email opt-in are webinars. One of the cool things the Internet has allowed for are pre-recorded automated webinars… Now, they can even appear to be live even though they are not. A free training webinar can be directly connected to a done for you solution. Done properly, you can generate a plethora of new sales by giving something away for free. You’ll find an outline of an Automated Webinar below, I think you’ll find it interesting. It is one of the essential parts of a sales funnel marketing system.
What is an automated webinar? Automated webinars area great way to presell warm leads into hot prospects. Today through the use of technology you can automate almost anything. You certainly can automate the presell process of your sales funnel. So, here’s an example of what automating your sales flow might look like. You build an opt-in page with a powerful free offer. This offer must solve a problem your prospect perceives as a problem, if it is to work properly.
Next, you create a series of follow-up messages which direct them to your real offer. The thing you believe is the real answer to their critical issues. Plus, …<read more: automated webinars>
So, what do you think? It is cool, huh? Well once you have the first element of your sales funnel marketing in place that being an automated webinar in place the next thing you need it traffic, but not just any kind of traffic… Qualified traffic, ideal targeted traffic! You can do this through another service we offer call pay per click… Or Google Adwords!
I am happy you made it to our website today in what will go down in the history of your business as the greatest discovery of a pool of new prospective clients through Google’s Pay Per Click PPC advertising and total freedom from the tyranny of yellow pages advertising forever.
Just a little over a decade ago, the yellow pages reigned supreme, in whose shelter some still advertise today, as business owners in times past we signed our name to yellow page agreements without even doubting their necessity. Their momentous power in the marketplace was as a great guidepost drawing those in our marketplace to their pages. They came as a joyous solution to every small business owner’s need to be found.
But a decade later, the yellow pages no longer meet the small business owner’s need to be found. The small business is sadly sidelined by the shackles of a fragmented advertising space and bondage of uncertainty as to where they should put their marketing dollars. A decade later, the average small business owner lives on a refuge of famine in the midst of vast opportunity.
A decade later, the small business is… <read more: adwords pay per click ppc>
Finally, one of the most important elements of your sales funnel marketing is a well thought out and well managed website. It, too, must be designed for sales conversion. In sales funnel marketing it is important for a good marketer to track everything. A well thought-out and designed website will allow you to easily do this. Website design and marketing is also one of the services we offer to help small business owner with their sales funnel marketing!
Looks truly do matter to online success. Website design can play a huge role in how you rank, how you are perceived and how you convert. The Internet Marketing SEO web design experts will create you a web site that is both attractive and effective. Our designs adhere to all SEO best practices, highlight your call-to-actions, and use the optimum conventions for… <read more: website design>